Nov

13

How I Grew My Business – and How Other Agents Can Do the Same

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Realtors Conference & ExpoI’ll be teaching a seminar in San Diego this weekend at the National Association of Realtors Conference & Expo, a gathering of approximately 20,000 agents and brokers from around the United States. The topic is how agents and brokers can hire new talent to leverage their time, grow their businesses, and offer their clients better service and results.

When I entered the real estate industry over fifteen years ago, I was the “chief cook, bottle washer and rainmaker” all in one, juggling every task and initiative on my own like most agents. As my business grew, I kept bumping into the same problem… not enough hours in the day. As technology evolved, I also ran into the challenge of developing skills that were better suited to today’s younger generations. So, I figured out how to get the best of all worlds.

Today, I employ a team of eight professionals specializing in sales, marketing, technology and customer service, including a seasonal intern, a virtual assistant based from home in Peoria, and a marketing assistant living abroad in China. This has kept me out from behind the paperwork and other distractions that tie down most agents, and allowed me to develop my core skills and stay focused on my clients and their needs.

It’s been exciting building a talented team from scratch over these years, and I’m looking forward to sharing my experience with other agents from around the country. If you’re an agent and you’ll be attending the conference, I hope you will stop by. The details can be found here.


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Comments

  • Dear Linda and Bruce,

    Thanks for your positive feedback. I will be sending our my power point shortly to those agents and brokers who audience. Stay in touch and best of luck in 2010. See you in New Orleans next year!

    Jenny
  • JA,

    Appreciated your PowerPoint presentation, what GREAT attention to detail (would love a copy, sent you a e-mail on that already), wish I knew you years back, have a top executive at Ernest and Young who came from Chicago to me in the Pasadena area via referal from a past client in 1991. In 2007 he moved back after the kids grew up. I called him today ironically to wish him a Happy B-day and to give him your name should he need a Realtor to refer new people coming in and out of Chicago for his firm.

    Thanks again, you hit a home run out of the park on this 1st NAR convention.


    Bruce Dilbeck
    DILBECK REALTORS
    Pasadena CA
  • Hi Jennifer,

    I was truely impressed with your presentation at NAR. You did a great job presenting the other alternatives to hiring full time staff in this market. I am going to further pursue the virtual assistant path. Thank you for sharing your success.
  • jennykotulak
    Hi Jennifer,
    There will be a lot of Canadians at the Conference also and probably some at your seminar. I went to Orlando and Las Vegas the past two years but was unable to make it to San Diego. Have fun.
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