Selling Your Home During the Holiday Season

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Restoration Hardware Pillar CandlesThere are pros and cons to having your home on the market over the holidays. Typically, there are far fewer buyers actively looking this time of year, but the good news is that those who are out tend to be serious about finding a home. This means that if you must interrupt your holiday to show your property, it will likely be worth your time.

However, showing your home during the holidays can pose new challenges. While a little holiday ambiance can enhance a home’s presentation, too many decorations will cause it to feel crowded and turn off buyers. Here are some points to consider if you are trying to sell over the holidays.

Decorate sparingly using neutral, classic decor. Pottery Barn and Restoration Hardware are good sources for holiday decorating ideas. Votive or pillar candles, a pretty centerpiece on your dining table, pine cones or silver balls in a glass bowl, a garland on your mantle, and a fire in the fireplace are all examples of ways you can create a warm, festive look for the holidays without overwhelming a room. The key is that your holiday décor should be a subtle accent, not a dominating feature.

Don’t hide your home’s best features. If you are bringing home a Christmas tree and you live in a high-rise condo with a fabulous view, don’t position your tree in the middle of the window. Instead, place it to one side or in a corner of the room so buyers can still walk up to the window and admire your view. It is also important to preserve a sense of spaciousness, so think twice before buying the largest tree in the lot.

Avoid too much religious iconography. We live in a diverse community, and buyers of other traditions may not see themselves living in your home if it is too specific to another religion or culture.

Replace seasonal marketing photos. If you are putting your home on the market in December, chances are you may have already decorated your home for the season. If so, your agent’s marketing photos will include your decorations. That is okay for a short while, but be sure to ask your agent to shoot new photos (without decorations) as soon as you have cleaned up following the holidays. Few things look more dated than photos of a home with a holiday wreath on the front door or a Christmas tree in the living room during July!

Finally, if you are one of those people who go all-out for the holidays, you might consider taking a break and putting your home off the market until January.

Enjoy the holidays and best of luck selling your home!

Photo by Restoration Hardware


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